United Way of Central Maryland’s programs promote equity, opportunity, and improve lives and communities. Their donation-based programs increase access to basic needs: housing, health, employment, and education. They came to Mindgrub with an exciting idea: Let’s create a unique digital giving guide that allows users to delve into the real-world impact of their donations. The idea of a tiny virtual town emerged, which was right up our alley. They wanted something different and immersive—so we got to work.
As users tour this Sims-esque town, they can click on apartment buildings and see into rooms and explore incredible United Way content to learn more; including videos, blogs, and podcasts. They can see the effect of providing wifi to underserved communities, the impact of free childcare, and how partnering with local farms to distribute whole foods can make their communities thrive. Ready to explore the guide?
All work done for Mindgrub. Creative direction by me. UX/UI design by Lauren Herda.