JHU Press Website

About This Project

Founded in 1878, Johns Hopkins University Press (JHUP) is America’s oldest university press. They provide authors with a reputable forum for discourse and exposure to a worldwide audience—publishing over 100 scholarly journals and 200 new books every year, with over 4k books currently in their system.

They approached Mindgrub with a question: Is there a way to create a fresh brand that still fits into the John Hopkins University family, and a modern e-commerce experience to match?

Thankfully, the answer was yes.

Their challenges were three-fold: users across their website and mobile platforms weren’t experiencing consistency, their check-out process needed modernizing, and an uptick in online business post-COVID meant they had to strike now, while the iron was hot.

We started by revamping their brand to change the overall perception of its target audiences, and then moved on to designing a site with intuitive e-commerce functionality and UX best practices.

All work done for Mindgrub. Creative direction by me. UX design by TJ Sanders. UI design by Cassie Huck.

Category
Creative Direction
Tags
brand, content strategy, creative direction, e-commerce, UX/UI, website