AIGA Baltimore

About This Project

AIGA is a nationwide organization creating spaces for those who find purpose in design. Their local chapters provide entrepreneurial agency to those in creative fields through resources, support, and connections. Through their work, they move the design community forward. AIGA’s Baltimore chapter chose Mindgrub as a partner to create a concept for their 2022 Design Month theme: Designing Life.

Through this partnership, we created a clever concept that could scale to fit all needs of the event, increasing social media engagement and bringing people together for the return of in-person events. Little animated characters were designed to represent common design tools.

All work done for Mindgrub. Creative direction by me. Brand design by Emilee Beeson.

Category
Creative Direction
Tags
brand, creative direction, event