Hain Celestial has had roots in the health and wellness space since 1969. Best known for its incredible brands such as Terra chips, The Greek Gods yogurt, Earth’s Best baby food, and Celestial Seasonings tea, among many others, it has cultivated an impressive array of products. Hain came to Mindgrub with a proposal: Let’s collaborate on a vibrant website that shows Hain’s exciting new mission, leveraging modern website design and UX.
As part of Hain’s most recent evolution, it created a turbocharged growth plan to further expand its product portfolio and help create a healthier world. The Hain team wanted a modernized digital experience that would impress investors, attract the best talent, and dazzle consumers. By introducing UX best practices, vibrant and accessible designs, and comprehensive training to grow the site after launch, we provided bespoke solutions that would give the Hain website a full refresh.
All work done for Mindgrub. Creative direction by me. UX design by TJ Sanders. UI design by Emilee Beeson. Copywriting by Tara Millette.