About This Project

Spec Work for the 2017 Tradeshow

I had the opportunity to develop a spec concept for the Consumer Electronics Tradeshow that takes place every January in Las Vegas, Nevada. While none of our concepts were ultimately chosen for the next year, it was a blast to design an emotive campaign with a variety of executions that was inspired by the instantaneous moments when technology has unexpectedly changed a life forever. From the excitement of the initial idea, to the triumph of the first functional prototype, to the joyous handshake that funds it, to the moment it changes a person’s life—there’s much more to technology than what we see.

All work done for planit. concept was spec work and images are mock/placeholder.

activation, concept, email marketing, OOH, social, spec